You're redesigning Capital One's Instant Push Notifications system, moving from multiple screens to a single view. How would you improve the user experience?
Asked at Capital One. Evaluate UI/UX improvements when consolidating notification interface across multiple screens.
How would you approach creating a product roadmap without prior knowledge of the product?
Build roadmap by understanding business mission, company goals, engaging stakeholders, and learning product context systematically.
You launched a feature that users really like but it isn't driving any measurable business value. What would you do?
Imagine you launched a feature that users really like and find helpful, but it isn't driving any measurable business value.
You're a PM for Instagram Reels. Would you prefer having 100 reels with 1M views each or 1M reels with 100 views each, and why?
Evaluate distribution strategies considering creator engagement, platform monetization, network effects, and long-term ecosystem sustainability.
You're a PM for a ride-sharing app. How would you enhance customer experience and reduce ride cancellations?
Product strategy exercise addressing user retention and experience optimization in marketplace dynamics.
You're a PM at Spotify considering adding a feature for artists to go live. Should you invest in this?
Evaluate whether Spotify should develop a live streaming feature for artists, considering business value and user impact.
You're a PM with two engineers, and enterprise customers won't adopt your product due to an unclear roadmap. What would you do?
Your engineers are already working hard on a task outlined. What would you do?
How would you improve our hiring conversion and time to hire from application to offer rollout?
Asked at Revolut. Optimize recruitment funnel metrics by analyzing bottlenecks and prioritizing high-impact improvements.
You're a PM at United Airlines. How would you identify and solve the biggest problem in the post-booking experience?
Post-booking begins after ticket purchase and ends at destination airport exit. Focuses on three main user buckets based on timing.
You're a PM in the Onboarding team. You have to increase the onboarding funnel conversion by 15% in 3 months.
Three-stage approach: understanding current journey, identifying pain points, implementing improvements.
How would you prevent 'bad' content from being uploaded to a social media platform?
Platform businesses act as matchmakers. Users trust platforms for quality. Platforms serve as guardians checking suppliers and content creators.
You're a PM at Facebook. How would you decide whether to remove the profile photo step from the onboarding experience?
Analytical question focused on data-driven decision making regarding onboarding optimization and understanding user conversion impacts.
How would you execute the change of moving the 'like' button in photos to a menu under three dots?
Asked at Meta. Plan execution strategy for UI changes including stakeholder alignment and success metrics.
You're the PM for Facebook Newsfeed. How would you decide on auto-play videos versus click-to-play?
Asked at Meta. Evaluate tradeoffs between auto-play and click-to-play video formats considering user experience across platforms and markets.
As the PM at Netflix, after launching Netflix Podcasts 6 months ago, how do you define and measure the success of this initiative?
Analytical question focused on defining success metrics and measurement strategies for a new podcast product feature.
You're a PM for Instagram Stories considering increasing the expiration time. What metrics would you examine?
Asked at Instagram and Meta. Analyze metrics for extending the 24-hour story expiration window and its impact on engagement.
You're a PM of Meta Payments. Average price per transaction is dropping significantly after launching in India and Southeast Asia. How would you decide whether to continue?
Asked at Meta. Analytical question about international expansion metrics and success criteria.
You're a PM at Meta. Explain why the company created Meta Pay. How would you set goals and measure the success of this product?
Analyze Meta's strategic rationale for the payment product and establish key performance indicators and success metrics for evaluation.
Meta's office in Menlo Park is considering eliminating either a bus route or an Uber-style rideshare. What metrics would you use to decide and what are the tradeoffs?
Analytical exercise on transportation options evaluation using metrics and trade-off analysis.
You're launching Facebook Jobs in two weeks. What key metrics would you track to measure its success?
Identify and track key success metrics for Facebook Jobs launch within the Facebook app, considering free initial launch with future monetization potential
As a PM at Meta, why is it critical to address ads that violate community guidelines? What metrics would you use to track success?
Address the business and trust implications of policy-violating ads and define measurement frameworks.
When you lacked resources, how did you deliver products?
Share a specific instance where resource constraints existed, explain your prioritization strategy, and demonstrate how you successfully launched deliverables despite limitations.
Describe an experience working in a cross-functional team.
Provide a concrete example demonstrating collaboration across departments, highlight your contribution, discuss challenges encountered, and explain outcomes achieved through teamwork.
Design a personalized user experience for Paytm, a payments and financial services app.
Define product goals for enhancing engagement through personalization, identify user personas, and outline how to tailor financial products to meet individual user needs.
Describe the worst customer experience possible with Ticketmaster, Turo, or a major hotel chain. Then, identify a north-star metric and propose an MVP solution.
Identify pain points across user flows, document worst-case scenarios, select a key metric for improvement, and design a minimal viable product addressing the critical issue.
How would you work cross-functionally to strategize, design, and implement virtual debit and credit cards for Capital One?
Cross-functional product strategy case involving fintech feature development with compliance and security considerations.
You're a PM for Spotify Podcasts. Why did your team add podcasts to Spotify and why before audiobooks? What metrics were used to track the product's success?
Explain strategic rationale for Spotify podcast feature and associated success metrics
You're a PM at Netflix tasked with launching their first ads program. How would you approach this?
Design an ad-supported subscription tier with pricing strategy, ad format specifications, technology partnerships, and implementation approach while retaining existing subscribers.
As a PM at Meta, how would you make users feel less guilty about using Instagram while also increasing revenue?
Address user guilt regarding Instagram usage while simultaneously improving revenue metrics through product solutions.
Imagine you're the chief product officer of Zoom and you're facing a lot of competition from Teams and others. What would you do?
Strategic competitive response scenario requiring market analysis and product differentiation planning.
If you were the PM for proactivity on Gemini, how would you figure out the strategy and path forward?
Strategic planning question for defining product direction and implementation approach for AI proactivity features
We launched a Gemini tutoring feature for complex skills, and the feedback is highly polarized. Fewer than 10% think it's magical, and most think it's useless. How do you fix it?
Address polarized feedback by understanding why adoption is low among most users while identifying what resonates with the small engaged segment.
Devise A/B tests to reduce user frustration with Google Maps.
Analytical question requesting candidate to design experiments addressing user frustration in mapping application, with emphasis on defining metrics.
As a YouTube PM, how would you evaluate the suggestion to develop a tool for content creators to generate ideas with scripts automatically?
Analytical evaluation of feature proposal requiring assessment of feasibility, impact, and strategic alignment.
You're a PM at a top-up team. How would you launch cash deposits? If one of the main KPIs is down, how would you go about addressing it?
Multi-part product strategy question combining feature launch planning with metrics-driven problem solving.
As a Product Manager at Clipboard Health, how would you adjust Lyft's driver payments to maximize net revenue over 12 months?
Optimization challenge involving pricing strategy and driver incentives to maximize company profitability.
You're a PM for Max, HBO's video streaming service. Roku wants to include an HBO button on their new remote. How much should HBO pay for this feature?
Strategic pricing negotiation case analyzing the value exchange between streaming service and hardware manufacturer.
A leading Canadian grocery chain is considering opening its first store in Montreal. Should they? If yes, what should be the ratio of self-checkout kiosks to cashier counters?
Evaluate market entry strategy and optimize checkout infrastructure for a new location
Design a Retrieval-Augmented Generation (RAG) system to help TikTok's content moderation team detect and handle misinformation.
AI-focused question asking to design a system combining retrieval and generation for misinformation detection on content platforms.
How can we better understand how a chatbot works in the real world, especially around tool use, hallucinations, and inappropriate responses?
Analytical question about AI product understanding, focusing on performance monitoring and user safety metrics.